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Product details

File Size: 12860 KB

Print Length: 312 pages

Simultaneous Device Usage: Unlimited

Publisher: O'Reilly Media; 1 edition (May 20, 2015)

Publication Date: May 20, 2015

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B00XZF0J26

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Amazon Best Sellers Rank:

#92,698 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

I highly recommend this book to anyone involved with UX strategy, whether you are the strategist or simply working in a field that requires UX strategy.I've been searching for a book that clearly outlines the process from start to finish for validating a business idea, and this book does exactly that. It explains how to take an idea from concept to either kill, pivot, or execution, which makes for an easy-to-follow approach to UX strategy.The first time through the book, I highlighted and bookmarked pages; the second time through I will use it as a guide with my next client; and each time thereafter I will use it as a reference. This book will never see Goodwill; it will be a definite go-to in my library.What I particularly liked about this book is that is truly all anyone needs to get started. Jaime does an excellent job explaining her process, which she's used for over 20 years, which therein lies a lot of value. Where else can you find such a treasure trove of helpful information? Without this book, I would be spending a lot more time troubleshooting the process. Why reinvent the wheel when this book is available to you?

As a long time product manager in both startups and big corporate companies I can truly say that UX strategy is one of my favorite UX books. It highlights the most important tactics and practices in an overwhelmingly congested domain of UX, business, and product design strategies.The book is very well written with a straight to the point writing style and a wide variety of examples that helps readers see how the UX concepts are implemented in real life. I appreciated the chapters’ opening stories and their lesson learned paragraphs that served as a great introduction to every topic.The true added value of this UX strategy book is that you can equally learn from it whether you are looking to learning the overall concepts of UX, product and business strategy or if you’re looking for a step by step manual for implementing a UX strategy project effectively.Conclusion: Must read for all product, business, and UX professionals out there.

Terms can be slippery in the digital design world; when I bought this book, I thought it would be focused on how to plan new features and create product roadmaps. It does talk about those, but it mainly covers what you need to do *before* designing... is there a market for your product? Who are the users? What do they need? How can you quickly prototype your ideas and get them in front of users?This book contains powerful, well-known methods for building great products in a readable format. At it's core, this is a book about *Product* Strategy. I think the ideas here could apply to nearly any kind of product / service you want to build.

Levy's UX Strategy aims to be a distillation of a number of books one might find in an MBA classroom. The one that is most frequently cited is The Lean Startup by Eric Ries. Despite the lengthy sections on business and entrepreneurial theory, I think the book has a good amount to offer regarding its namesake, UX Strategy. I would have liked to see a bit more about the actual mechanics of web design for conversion and the like, but the amount offered is a good primer for a beginner.

Before reading this book, I had no clue what UX strategy was. Even the words scared me! This book debunked all of my questions and the mysteries behind UX for me. Jaimie Levy does an exceptional job setting a framework and detailing everything from guerilla research to heuristics evaluations. Whether you know nothing or (think) you know everything about UX strategy, I highly suggest reading this book. The affordability of a book this rich is shocking. Without a doubt, buy it now and begin this UX strategy journey!

User experience design for newcomers can be a bit overwhelming because it involves so many principles, add to that the field is growing and changing. This book was helpful in that it provides real examples and the outcomes. As a newcomer to the UX field, this book doesn't inundate you with jargon, explains everything clearly, and provides links to other books and resources that can better introduce you to the field. Today we are solving problems that did not exist 10 years ago on digital platforms and this book will definitely help guide the first important steps of the process.

This book literally changed my life and has given me an opportunity to grow my learning in so many ways. I have a clear understanding on what it takes to iterate on digital product ideas and ultimately provide value to startups (who court my services). The 4 tenets are a regular part of my professional vernacular and I can now verbalize and present ideas in specific and meaningful ways to businesses who often undervalue UX. Thanks again for contributing this piece to the world Jaime!

Levy's book is absolutely an essential read for anyone involved in the UX field. Whether you are just starting out a career in UX or well along in a UX career but looking to refresh your knowledge or looking for more strategy-focused UX readings, I highly recommend this book. It's written in a conversational tone which makes it fun and easy to read, but still packs in a ton of useful information. Even if you're not in UX but work in a related field like marketing or graphic design, there are some great takeaways in this book.

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Ebook Download How To Be Gay, by David M. Halperin

Ebook Download How To Be Gay, by David M. Halperin

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How To Be Gay, by David M. Halperin

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“How To Be Gay is…written by a gifted thinker and writer who has come to see that there is not just a political and sexual gay culture (its foundational event the rioting outside the Stonewall Inn in 1969), based on gay identity rather than sensibility, but also a nonsexual gay culture, based on modes of feeling and expressive artifacts.”―Adam Mars-Jones, London Review of Books“[Halperin] provocatively argues that when it comes to defining what it means to be a homosexual man, sex is overrated… Culture matters more… [How To Be Gay] is never a bore… [It] explores a fundamental kind of gay sensibility… Halperin teases an enormous amount out of [a] scene [in Mildred Pierce], including the sense of ‘glamour and abjection’ gay audiences find in [Joan] Crawford, and how the film packages the ‘transgressive spectacle of female strength, autonomy, feistiness and power.’ …Halperin works up to an argument (impossible to summarize here) about how the film evokes a ‘dissident perspective’ on the very idea of romantic love. He is articulate about many other things in this book, including how gay men often find more resonance in straight cultural artifacts than in gay ones. His funny shorthand for this is: ‘Why would we want Edmund White, when we still have The Golden Girls?’ …He is excellent, too, on how classical tragedy is nearly always about men, or fathers and sons… Dozens of similar arguments are rehearsed in How To Be Gay. Halperin even neatly mows down hipster irony in the face of the kind of gay male irony that defines camp. It’s a kaleidoscopic book that at its base breaks with what the author calls ‘the Brokeback Mountain crowd.’ He urges gay men to take their so-called femininity out of ‘homosexuality’s newly built closet,’ to see it plainly and to give it affirmative interpretations.”―Dwight Garner, New York Times“How To Be Gay celebrat[es] the sharp-elbowed camp culture that many now consider obsolete… How can someone be gay without having seen Mildred Pierce or The Wizard of Oz? To answer that, you first have to know what such movies have to do with being gay. Halperin observes, as others have before him, that gay boys often display stereotypical tastes long before sex enters the picture. As he points out, sexuality is the area where gay men differ least from straight men… Gay taste is something more singular, probably linked to incipient feelings of dissimilarity from one’s peers… Halperin is right to defend the old rituals and the lingo and body language that go with them… So long live camp, and all the other cultural pursuits that gay people have traditionally embraced. Perhaps the historic devotion to theatre, opera, high fashion, and other venerable disciplines will wither away, but it seems likely that many gay kids will still feel the trauma of difference and go on seeking refuge in artier spheres. Halperin speaks of a ‘tension between egalitarian ethics and hierarchical aesthetics’ in gay taste; he sees it as a snobbery not of class but of knowledge, open to all who can hold their own. It stands in opposition to a society that joins egalitarian aesthetics―the notion that the perfect cultural product appeals to all―to an economic system whose inequalities become more glaring by the day. Gay culture’s long memory, its arch sympathy for fading worlds, is a check against the razing of the past.”―Alex Ross, New Yorker“[A] provocatively titled critical cri de coeur… To summarize Halperin’s ambitious book is tricky, but think of it as an exploration of the tension between the official Pride Parade, celebrating post-Stonewall gay identity, and the Drag March, celebrating pre-liberation gay culture… Halperin is at his best when critiquing the current assimilationist model of gay-rights activism, with its denial of any cultural interests or aesthetic points-of-view that hint of femininity or campiness or of the ‘stereotypically gay.’ His cultural history of how this attitude emerged in the 1970s will be surprising to those who view the gay-rights movement as a consistently positive progression; Halperin argues convincingly that as butch masculine styles became ever more mandatory, both for attracting sexual/romantic partners (no femmes, no fats!) as well as earning political credibility, the push toward conformity lead to the ‘euthanasia of traditional gay male culture.’ …How To Be Gay is intellectually rigorous [and] entertaining… Halperin demonstrates that those gays who do still identify with Bette and Joan, drag and drapes, Auntie Mame and Annie Lennox have something important to contribute to our ever more homogenous world.”―J. Bryan Lowder, Slate“Halperin rejoices in the growing acceptance of homosexuality in mainstream society, although he’s quick to point out that homophobia is still potent. He doesn’t want gay culture to be lost as assimilation increases. It’s a legitimate concern, and he makes his case forcefully.”―Tavo Amador, Bay Area Reporter“How To Be Gay engages many of the foundational questions―and dogmas―of queer studies… What, Halperin wants to know, is gay culture? …Halperin is plying his own twist on the familiar idea that by aligning themselves with certain forms―flamboyance, abject glamour, exaggerated femininity―gay men implicitly challenge the uptight codes of a patriarchal culture… Gay culture, for Halperin, isn’t really attached to any given person’s experience; rather, it’s a set of tactics, adopted behaviors, and strategies imbricated in a much larger social field… Frivolity, irony, superficiality, inauthenticity, flamboyance, snobbishness, exquisite taste: How To Be Gay works hard to unpack the stereotypical characteristics of gay male culture and succeeds in demonstrating how the taint of pathology and the rise of a post-Stonewall ethos of hypermasculine self-determination conspire to shut down a frank inquiry into the persistence of such ‘faggy’ traits.”―Nathan Lee, Bookforum“David M. Halperin has written a monumental work… In detail, the book explores the emotional and personalized subjectivity in describing what is at the core of gay culture and the innermost feelings of what it is to be ‘gay.’ …It is Halperin’s intent to create a serious dialogue, though there are many smiles to be had at the same time, while absorbing the process. How To Be Gay is both enlightening and refreshing in the personal discovery of self or for lack of a better phrase, the perfect way to understand the how, what, where and why ‘to turn your inner-gay on.’”―Bill Biss, Edge“How To Be Gay is not an instruction manual, nor is it a ‘learning to love yourself’ self-help guide. Rather, Halperin’s book is an intervention against those who trumpet the ‘death of gay culture’ (which he argues has been declared for over 40 years now) now that widening tolerance and greater visibility of gays in the media should make Judy Garland, show tunes, and drag queens obsolete… Halperin’s fresh re-evaluation of the theory and practice of camp is one of his most fascinating insights… Halperin makes a case for camp as politically subversive and a case study for the complicated structure of gay identification… One gets the sense that Halperin anticipates his greatest detractors to not be social conservatives (though he has been their pariah in the past), but instead to be other gay men who fear the essentialism of acknowledging the role a distinct gay culture plays in shaping gay identity… Halperin narrates the history of this masculine reaction against gay culture, culling from his own memories in the ’70s of how newly ‘liberated’ gay men appropriated the machismo of biker culture, mustaches, and construction worker clothing to combat the stereotype of the pathetic queens and fairies of the previous generation. This is a valuable history lesson to readers from subsequent generations given that these signifiers of ’70s gay masculinity are now considered in the campy light of The Village People, and thus part of the gay culture from which today’s champions of machismo and normality try to distance their selves. How To Be Gay deserves a wide audience beyond academia, especially among today’s youth generation who come out in a climate more accepting of same-sex coupling, but still very much phobic and censorious of gay culture.”―Chase Dimock, Lambda Literary Review“How To Be Gay makes for as fun a viewing companion [to Mildred Pierce and Mommie Dearest] as it does a rigorously intelligent read… Whether you’re well-versed in all things gay or tend to avoid pop divas at all costs, How To Be Gay offers a fresh perspective on what we call gay culture, why so many of us love what we love and why we’re afraid to talk about it. Thankfully, as Halperin notes in his conclusion, gay male culture isn’t going anywhere―as long as there’s a straight culture to appropriate for our own ends.”―Jameson Fitzpatrick, Next Magazine“[A] weighty, thought-provoking tome… Halperin explores notions of gay male identity and stereotypes, wondering what has shaped gay behavior and whether it’s a reaction against the hetero-normative society into which we’re born.”―Out in the City

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About the Author

David M. Halperin is W. H. Auden Distinguished University Professor of the History and Theory of Sexuality at the University of Michigan, Ann Arbor.

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Product details

Paperback: 560 pages

Publisher: Belknap Press; Reprint edition (March 31, 2014)

Language: English

ISBN-10: 0674283996

ISBN-13: 978-0674283992

Product Dimensions:

6.2 x 1.5 x 9 inches

Shipping Weight: 1.8 pounds (View shipping rates and policies)

Average Customer Review:

3.2 out of 5 stars

21 customer reviews

Amazon Best Sellers Rank:

#486,814 in Books (See Top 100 in Books)

Admittedly, there is quite a lot of repetition in this very thick book. But if you can overlook that (or simply fast forward every now and then) you will be rewarded with many thought provoking observations. For me, personally, a direct result of reading this book was to embrace to 'camp' and 'gay' side of my personality more, instead of trying to look/appear 'normal' and 'fit in' with the rest of society. Because, as Halperine describes, just wanting to be 'normal' throws away the unique gift that is given to many gay people. His account of a lesbian activist who wants to get married to her girlfriend, only so she can dress up for the wedding like everyone else and enjoy the normal joys of run-of-the-mill-heteros, was truly shocking. (Is that what the LGBT community is fighting for: boring normality?) You certainly come out of reading this book wanting to watch your old Joan Crwaford movies again! Instead of being ashamed of liking such films, Broadway musicals etc., one should celebrate the fact that different things speak to gay men, or men with a gay sensitity (which heteors can also have). Hughly enjoyable, on the whole.

I'd love to have had a course like this in my 20's - level-headed, amusing, detailed without being overly academic or polemical - a great handbook for may one wondering what it's like to be gay -

Really an excellent view on how it is to grow up in a heter normative environment regardless of how that environment view homosexuality. Also how we gays re-interpret straight representations. However, too much emphasis on 2 movies.

This reminds us that oh' yeah we need this culture, that provides: artists, hairdressers, fashion designers, film producers, novelists, and architects, just to mention a few of the trades heavily relied upon by every other culture. This is an important form of education.

I did...both want to like, as well as like much of it.I wanted, needed a respite from a parade of dry doctoral theses..."How to Be Gay" Ta-da! Sounds like fun, no? Well, it did to me. Here was that respite the doctorates ordered! Buff bums parading in rows across a brilliant, drag-show-feather-boa-pink cover. How gay is that? Hold onto your seat...bumpy night ahead! And, we're off like a prom dress!Clearly tongue-in-cheek...its cheekiness dripping with irony, humor, wit! Could any culture be more adept than the gay community at parading irony in even the most sorrowful experience? (cue the Fire Island Italian widows), exaggerated humor in the most mundane? ("Mom, please pass the peas to the homosexual at the table."), the entertainment value of curtain rod shoulder pads (Carol Burnett, ready for her close-up!), the biting wit in social observation? Coward? Wilde? Crisp?Irony? Humor? Wit? Not here in the telling.OK, so the book is soooo mistitled. Titles sell books. It sold mine. But prepare for a doctoral thesis. OK, still valid, if perhaps a cover, misjudged.With proffered humility, Halperin risks a tightrope walk into analysis of gay culture. Is there a community more possessive of its identity or more resistant to or resentful of categorization? Nevertheless, Halperin walks that rope confidently, often convincingly, occasionally tripping, but I believe there is a very good, 300 page book somewhere in this 500 page jumble.I shall not enter into argument of Focault's early work, later work, Freud's contributions, Freud's miss-analyses, etc.. I'll leave that to White and other better minds than mine, though reasonably well-read on the subject of gay culture. What I will claim is frequent reminder of undergraduate professors who droned. Student, awaking from a mid-lecture doze, finds professor right where he was when he nodded.Damn, man. Where is the editor who perhaps could not inject jocularity, sass, or clever turn of phrase, but at least recognition and reflection of the culture's in the text? Who could do some organizing of this closet, sans wire coat hangers? Arbitrary "divisions" do nothing here to clarify whatever point is being made in the mini-chapters. Mired in "Mildred Pierce" and "Mommy Dearest," Halperin's frequently valid hypotheses are stifled by unfortunate repetition. Again. And again.Reader: definitely use a bookmark...otherwise, one would be hard-pressed to follow logical progression in this tome. I couldn't.That said, I did find this a worthwhile read (if "sloggy," as one review here termed it), in spite of what I, and some others, feel are its shortcomings. The author's conclusions offer much to engender discourse and argument.Halperin himself contends that drag is a democratic art form, approachable by all without hierarchical snobbery. It is performance art (in contrast to cross-dressing), audience being an existential element, and with constituent goal if not of fun, surely of entertainment. Would that the democratic entertainment suggested by the cover had been found inside. What a delightful time we could have had!

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